Intangible Revenues

Published: 1998

Revenues arising from intangible assets take intangible forms.

Most companies use customer projects to develop new methods. As anyone who has worked in sales will tell
you, projects undertaken successfully for "high-profile" customers are, irrespective of how profitable they
are, invaluable aids in selling. This is because they attract attention and can be used as "reference accounts" for
years afterwards.