THE KNOWHOW COMPANY: STRATEGY FORMULATION IN KNOWLEDGE-INTENSIVE INDUSTRIESPublished: 1992
Why has so little strategy development occurred outside the world of manufacturing industry?
Chapter in International Review of Strategic Management. Edited by D. E, Hussey. John Wiley & Sons Ltd
The purpose of this chapter is to suggest an alternative route in strategy formulation for knowledge-intensive organizations. l call it "the knowhow company", an expression coined by myself and my coauthor Tom Lloyd in our book Managing Knowhow (1987).