Marketing Department Monitor |
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Indicators for: |
Financial Value
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Intangible Assets |
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External Structure |
Internal Structure |
Individual Competence |
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Growth |
Revenue Growth for corporation, $ | Net number of new customers, # | Net investment in IT systems, $ | Competency Index |
Renewal |
Customer
perception "innovative" (survey) New products or services introduced, # |
Number of new internal processes introduced, # | Flexibility
Index Education days per person |
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Efficiency |
Revenue per customer | Marketing costs per new customer, $ | Structural Lag | |
Stability |
Customer
Satisfaction Index Customer turnover |
Internal Departmental Satisfaction Index | Marketing
Staff turnover Attitude Index |
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